“Keeping my finger on the pulse of tomorrow.”

Society is undergoing changes as seismic and consequential as those driven by the invention of the Printing Press or the Industrial Revolution. There's no corner of society, no business, no process where digital technologies have not had an impact: Indeed, their impact has been both disruptive and transformative. Many now are struggling to understand and adapt, both in business and in their personal lives.

Dr. Albright is a digital sociologist who has spent her career documenting and analyzing these changes and looking into the future to predict where things are going. As such, she has become a preeminent thought leader, author and keynote speaker on the growing intersection of society, behavior and technology.

She's researched and lectured at USC since 2002 in both Sociology and in the Viterbi School of Engineering, and is a multi-published author.

Dr. Albright has consulted for major corporations including the L.A. Dept. of Water and Power, Oncor and eHarmony. She is also a sought after keynote speaker, having given talks for both C level executives and professional audiences for SAP, IBM Global, CS Week, the American Society of Petroleum Engineers, AESP and the Dept. of Defense, among others.

She has also appeared as an expert on many national television programs including the Today Show, CNN, NBC Nightly News, Nat Geo, CBS, Dr. Phil, and NPR and many others. She has also been quoted in The Wall Street Journal, the New York Times, Time Magazine and Newsweek.

She's currently working on a new book exploring the impacts of social - mobile – digital technologies on society.

For media inquiries, to book Dr. Albright for your event, or for consultation or bespoke research, please send an inquiry using the form below, or send an email to info@drjuliealbright.com.

We look forward to hearing from you.

The Untethered Generation

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As the first generation to grow up with an Internet, and since the advent of the Internet- enabled smartphone in 2007, Millennials have grown accustomed to and indeed are beginning to expect life to be mobile and untethered, with 24/7 instant access to friends, family, work, media and information. For these “digital natives,” behaviors, expectations, values and norms orbit around life online. This immersion in digital technologies has resulted in major behavioral, social and economic changes, not the least of which includes disconnecting from activities normative for other generations: Home ownership is being eschewed, marriages are put off; having children is being delayed or forgone altogether. Entirely new business models are emerging like the “sharing economy,” where companies like Uber and AirBnb disrupt long-standing businesses like hotel chains and taxis. Older businesses who aren’t reacting to this changing zeitgeist, including the changing tastes, values and expectations of their customers, are facing serious losses or are failing altogether. The digital interface is even displacing many of work and leisure activities of previous generations– playing an instrument, practicing a sport, building things, driving, socializing face to face with others, and even showing up for work in an office. Connections to long-standing organizing and foundational social structures in society like the church and political parties are weakened or broken altogether. These are just a few case examples, but taken together, like the tip of the iceberg, they serve as indicates of a much larger shift underway which has significant material consequences.

I spend my time thinking about these changes – and writing, speaking and posting about them. I’m writing a book on this topic now, to be completed early 2016.

A Major Contextual Element of Computing – Marc Smith and I

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Here is a video of Dr. Marc Smith and I from Robert Scoble’s “Age of Context” book launch event in Silicon Valley.  We’ve both studied the Internet for quite some time now, so have the advantage of a long term collaboration for contextual behavioral analysis. A major contextual influence on development has been the smartphone – but the emerging Internet of Thing (IoT) with it’s sensors, combined with smart agents – chatbots and others, powered by Alexa or IBM Watson – will usher in a new era of contextual behavior and digital devices.

Here’s our short interview:






Anti-social media and #twitter in the Age of Terror.

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If you doubt the efficacy of social media – rather, if you want to see the greatest discrepancy between what so many marketing experts and their respective agencies claim to do versus what a specific group can do – look at the shell casings, police tape, memorial flowers, candles and photographs that surround the streets of Paris and the town of San Bernardino, California.

The perpetrators of these acts, the jihadists responsible for the mass murder of innocents, share at least one thing in common…

Read the complete post here:

Anti-Social Media Post

#SanBernardino #Paris #ISIS